ONIGIRI KONGA
Supervised by the legendary rice ball shop “Onigiri Bongo” known for its long-standing lines. Crafted by skilled artisans trained directly under Bongo’s master.
Bringing “Smile Food” to the World — One Onigiri at a Time.
Onigiri Konga is a specialty rice ball brand that aims to bring warmth and happiness to people around the world through Japan’s beloved soul food — onigiri. More than just fast food, our onigiri is Smile Food — freshly hand-shaped with care, combining the warmth of home-cooked meals with the refined skills of true artisans.
We are committed to delivering this experience not only across Japan, but also to Asia, the United States, and beyond.
Our Vision
Our vision is to become the global standard for onigiri, just as McDonald's is for hamburgers. We aspire to build a brand where, when people think of onigiri, they think of Konga.
Supervised by Onigiri Bongo
“Onigiri Bongo,” a legendary rice ball shop in Otsuka, Tokyo, has been beloved for over 60 years.
ONIGIRI KONGA is one of the few officially recognized brands supervised by Bongo’s owner, Yumiko Ukon, who personally trained our team and passed on her philosophy, techniques, and flavors.
Inspired by Ukon’s vision — “to preserve the culture of onigiri for the next 2,000 years” — Konga is committed to carrying forward onigiri as a piece of cultural heritage, handcrafted by artisans with the utmost care.
While staying true to the original spirit and craftsmanship of Bongo, we have successfully developed a scalable business model by standardizing operations and establishing a central kitchen (CK) system for consistent quality control.
As a result, we have achieved multi-location expansion and are building a highly replicable operational framework, paving the way for national and international growth.
Commitment to Ingredients
They use only the finest Koshihikari rice from Niigata, carefully selected for quality. All fillings are handmade in-store, offering 22 varieties from traditional to creative flavors.
Every element salt balance, water level, and firmness of the grip is infused with the artisan’s dedication. Preservatives and artificial seasonings are minimized to highlight the natural umami of the ingredients, creating rice balls you’ll want to eat every day.
Freshly Made to Order
Each onigiri is prepared after you order, one by one. The fluffy rice, the warmth of the fillings, and the aroma of the seaweed all come together to deliver the unique taste of “freshly made.” Watching the artisan prepare it right before your eyes is part of the experience. Unlike convenience store onigiri, every bite is full of care and craftsmanship.
Investment
Info:
Initial Investment:
~4,000,000 THB
Contract Period:
5 Years
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