FRANCHISE FINDER
Japan's Finest Franchise Brands, Ready for Your Market
Connect brands. Match partners. Expand opportunities.
Comprehensive Support for Quality Franchise Matching
We are more than just a broker. H&G connects franchisees with franchise headquarters, supports both sides throughout the journey, and helps the brand achieve long-term success.
12+
Years of experience
5K+
Client companies
3
Asia Offices
10%
Success-based fee only
ABOUT H&G
More Than a Broker, Your Long-Term Partner
A strong network of Japan’s leading F&B companies, with expertise in developing and curating franchise brands for international expansion.
H&G has built a strong network with Japan’s leading F&B companies, developing brands and turning them into viable franchise opportunities. We do more than simply introduce brands. We connect franchisees with franchise headquarters, make brand success our shared goal, and provide ongoing support to help each business succeed.
We have offices in Japan, China, and Thailand, as well as a network of alliance partners across Asia.
JP
Japan
Tokyo
CN
East Asia
Shanghai
TH
SE Asia
Bangkok
What We Consider a Good Franchise
Four key criteria we assess before introducing a brand to you.
Differentiation & Reproducibility
A brand with clear differentiating factors that can be reliably reproduced across every location.
Flexibility for Local Markets
The ability to adapt to each country's local conditions, culture and consumer preferences.
Strong Product Power
Powerful core products, flexibility to arrange the menu locally, and the capability to develop new products.
Integrity & Win-Win Mindset
Sincerity and character to build a genuine win-win relationship with overseas partners.
Franchise experience is not what matters most. What matters is whether you can build a long-term relationship of trust, without being driven by short-term profit.
That is why we continuously discover and develop brands capable of overseas expansion within Japan. Even for famous brands or those with a strong social media presence, we will not make an introduction if we believe it is not capable of building the kind of long-term relationship described above.
WHAT WE CAN DO
From first conversation to first opening
We support every step of your franchise journey, from brand introduction to on-site inspection in Japan. We work alongside you throughout the entire process.
Franchise Brand Introduction
The brands we introduce today all satisfy the "Good Franchise" standards we described above.
Franchise Brand Discovery
We pick the most suitable brand to match the category and business format you want to develop. We also approach the specific brands you have in mind.
Site Inspection Tour in Japan
For brands you are interested in, we arrange business format briefings and meetings with franchise headquarters in Japan. Available in English and Chinese.
Our Fee: We receive an amount equivalent to 10% of the franchise fee as a coordination fee, on a success-based basis.
Every market is different. We listen carefully to understand your situation, then find the brand that truly fits.
Our Brand Support System
Franchise conditions are discussed according to each country's situation. H&G shares responsibility for each brand's overseas business.
QSC Control & Mystery Shopping
We regularly conduct QSC control and mystery shopping to maintain the same quality and standards as in Japan.
HQ Communication Support
We facilitate communication between the brand headquarters in Japan and overseas franchise partners.
AI Camera System
AI-equipped camera systems support QSC maintenance. Access accounts are shared with headquarters and franchisees.
Opening & Operations
Smooth opening, ongoing store operations, and introduction of new menu items.
LET'S MAKE THE RIGHT MATCH
Contact Us
Tell us about your market and the type of brand you're looking for. Consultation is free of charge.
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