
Machida Shoten
Japan’s Most Popular and Widely Expanded Ramen Chain
Machida Shoten is Japan’s most successful ramen franchise, boasting over 750 branches across Japan and 25 international outlets in countries such as the United States, South Korea, Taiwan, Hong Kong, Vietnam, Cambodia, and Malaysia.
Originating from Yokohama, near Tokyo, Machida Shoten specializes in Yokohama-style home ramen (E.A.K. Ramen) — a hearty, flavorful style loved by young people throughout Japan. The brand is renowned for its ability to adapt its menu and taste to suit the unique preferences of each region, a creativity that has earned it widespread recognition and trust from ramen lovers everywhere.

3 Key Strengths of “Machida Shoten”
Proven Success with Over 750 Stores Worldwide
We build ramen shops that truly sell — proven by the remarkable success of 750 branches in Japan. Operated and managed by GIFT Co., Ltd., Machida Shoten continues to expand both domestically and internationally. The brand is ready to adapt its flavor profile to suit Thai tastes while preserving its authentic Japanese essence — ensuring strong sales potential for local partners.
A Strong Franchise System with Comprehensive Know-How
Machida Shoten’s strength lies not only in its delicious ramen and efficient operations but also in its robust franchise system and human resource development, created in collaboration with H&G. Hundreds of managers in Japan have attested that the more they learn, the more successful their stores become.
H&G provides valuable operational knowledge that helps franchisees improve performance and grow sustainably — practical expertise that can be directly applied to your own business.
A Scalable Business Model for Multi-Store Expansion
Machida Shoten offers flexibility to customize flavors and menus to local preferences. For franchisees aiming to develop multiple branches, the franchisor may consider granting a Master License in Thailand, based on the performance of initial franchise stores.
Beyond Machida Shoten, GIFT Co., Ltd. (Japan) also operates over 10 other ramen brands, offering exceptional opportunities for companies looking to expand and diversify their ramen business in Thailand.
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