Tori Soba Zagin
A restaurant-style ramen brand bringing premium chicken paitan to the world
A ramen restaurant you would want to bring someone special to, known for its rich tori paitan ramen and signature Gobo topping. The counter-style seating creates a calm and modern Japanese atmosphere.
Tori Soba Zagin
is a brand that redefines conventional ramen by combining rich and creamy chicken paitan broth with refined presentation and a sophisticated dining atmosphere. It challenges the traditional notion of ramen as something to be eaten quickly, transforming it into a complete dining experience.
Our goal is not merely to operate ramen shops, but to redefine ramen as a form of culinary experience.
Originating in Osaka and established as a popular brand, Zagin aims to expand beyond Japan into Asia and the global market.
Outstanding Product Strength: A New Value of Creamy Chicken Paitan
Zagin’s greatest strength lies in its rich chicken paitan soup, which extracts the maximum umami from chicken. The broth is simmered over long hours to create deep flavor and a smooth, velvety texture similar to a creamy potage, delivering a taste that clearly differentiates it from conventional ramen.
In addition, each bowl is carefully crafted with visually appealing toppings and composition, achieving a high level of perfection. Despite its richness, it remains easy to enjoy until the last bite, gaining strong support from female and international customers alike.
The balance of “Richness × Elegance”, which is difficult for other brands to replicate, is Zagin’s key competitive advantage.
A “Dining Experience” Store Design
Zagin offers more than just a meal—it delivers an experience. The stores are designed with a modern Japanese aesthetic, creating a calm and refined atmosphere similar to a restaurant or dining space.
Each dish is beautifully presented, enhancing the overall sensory experience. Unlike typical ramen shops, Zagin caters to a wide range of occasions, including dates, business meetings, and family dining.
By elevating ramen from everyday food to a premium cultural dining experience, the brand attracts a broader customer base.
A Global Brand Suitable for International Expansion
With a chicken-based product design, Zagin can more easily accommodate religious dietary restrictions, making it highly adaptable for international markets. Furthermore, both its visual identity and brand positioning are premium-oriented, enabling a high-price business model even overseas.
With strong potential in growth markets such as ASEAN, the brand has already expanded into Indonesia, Hong Kong, and the Philippines, demonstrating its global scalability.
Investment
Info:
Initial Investment:
~36,000,000 JPY
Contract Period:
5 Years
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