FRANCE-TEI × STEAK MAX
A long-established Japanese steak restaurant brand
Founded in 1979, France-Tei is a long-established Japanese steak restaurant brand known for its steaks, hamburg steaks, curries, and other popular Western-style dishes.
Steak was a turning point in the brand’s history, followed by signature dishes such as Lemon Steak, inspired by the local specialty of Sasebo, and France-Tei Curry, developed to bring out the rich flavor of beef. Through decades of continuous menu development, France-Tei has established its own distinctive style of Japanese Western cuisine.
Building on this extensive experience and expertise in steak restaurants, STEAK MAX was developed as a more steak-focused concept. While France-Tei offers a broad selection of steaks, hamburg steaks, curries, and other Japanese Western-style dishes, STEAK MAX places steak at the center of the dining experience.
Together, the two concepts provide the flexibility to select the right format based on the market, location, and target customer.
Steak, Hamburg Steak & Curry Restaurant
A casual Japanese Western-style restaurant offering steaks and hamburg steaks alongside signature dishes such as Lemon Steak and Francetei Curry.
More Steak. More Freedom. More Enjoyment.
A steak-focused restaurant concept where guests can enjoy the flavor and satisfying volume of steak as the centerpiece of the meal.
TWO BRANDS FOR DIFFERENT MARKETS
The portfolio consists of two distinct concepts: France-Tei, offering a broad range of steaks, hamburg steaks, curries, and other Japanese Western-style dishes, and Steak MAX, a concept with a stronger focus on steak.
France-Tei appeals to a broad range of customers, while Steak MAX caters more directly to steak and meat lovers. With two different concepts, franchise partners can select the brand best suited to the local food culture, target customers, trade area, and location.
Both brands also benefit from decades of experience in menu development and steak restaurant operations, enabling flexible expansion tailored to the needs of each market.
MORE THAN STEAK — A WIDE RANGE OF JAPANESE WESTERN-STYLE DISHES
France-Tei offers much more than steak, with a diverse menu inspired by Japanese Western-style cuisine, or “Yoshoku.” The menu includes steaks, hamburg steaks, curry, chicken steak, omurice, fried chicken, and other popular dishes.
This broad menu selection allows the brand to appeal to a wide customer base, including families, younger customers, and business diners, while accommodating different dining occasions.
OVER 40 YEARS OF EXPERIENCE
Founded in 1979, Francetei has been serving customers in Japan for more than four decades.
Through its long history, the brand has accumulated extensive expertise in menu development, kitchen operations, and restaurant management, creating a proven foundation for restaurant operations.
This experience is also leveraged to support franchise partners in establishing and operating successful restaurants.
Investment
Info:
Initial Investment:
~47,000,000 JPY
Contract Period:
5 Years
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