Mugi to Tamago
Bringing the Taste of Hokkaido to Every Plate
“Mugi to Tamago” is a fresh pasta specialty restaurant that takes pride in using ingredients from Hokkaido and serving homemade fresh pasta prepared daily in-house.
Developed by Easton Co., Ltd., a company with over 30 years of experience operating Italian restaurants, Mugi to Tamago is a Quick Service Restaurant (QSR) concept created with the vision of making authentic fresh pasta more accessible and enjoyable for everyone, anytime.
At the heart of the brand is its house-made fresh pasta, prepared with an original blend of Hokkaido wheat and carefully selected Japanese eggs.
Each restaurant makes its pasta from flour every day, carefully adjusting the amount of water according to temperature and humidity. This creates Mugi to Tamago's signature smooth and pleasantly chewy texture.
Beyond the pasta itself, the menu showcases a variety of ingredients associated with Hokkaido, including corn, tarako from Hakodate, and fresh mozzarella made from Hokkaido milk.
Fresh Pasta Made In-Store Every Day
At Mugi to Tamago, the pasta itself is the star of the dish.
Using carefully selected Japanese eggs and an original flour blend, the pasta is produced using a proprietary double-vacuum production method and freshly made at each restaurant every day. The amount of water used in the dough is carefully adjusted according to the day's temperature and humidity, ensuring consistently high quality.
The result is a distinctive fresh pasta with a smooth, springy and satisfyingly chewy texture, as well as the rich natural flavor of wheat.
Unlike conventional dried pasta, Mugi to Tamago offers a distinctive dining experience where the quality of the noodles themselves becomes a reason to visit.
Bringing the Flavors of Hokkaido to the Table
Another key concept of Mugi to Tamago is to bring the flavors and charm of Hokkaido to every plate.
Drawing on Easton’s roots in Hokkaido, its long-standing commitment to quality food, and its strong relationships with producers, Mugi to Tamago offers a diverse menu inspired by Hokkaido’s rich culinary heritage and seasonal flavors.
Specializing in fresh pasta with a signature chewy texture, Mugi to Tamago has an extensive collection of over 50 pasta recipes, ranging from classic favorites to original creations. The brand also continuously develops limited-time seasonal menus featuring fresh, seasonal ingredients.
By combining the clear specialization of a fresh pasta restaurant with the strong regional identity of Hokkaido and a wide variety of menu options, Mugi to Tamago offers a unique and appealing dining concept.
More Than 30 Years of Italian Restaurant Expertise
Mugi to Tamago is operated by EASTONE, a restaurant company with more than 30 years of experience in Italian dining. The brand brings together the group's accumulated expertise in menu development, sauce development, restaurant operations and staff training.
At the same time, Mugi to Tamago has developed an operating model designed to support multi-unit and franchise expansion. The franchisor provides comprehensive support ranging from original sauce and product development to staff training, site selection, store opening assistance and ongoing operational guidance.
This allows the brand to maintain the quality and character of a specialty restaurant while building a platform suitable for scalable expansion into new markets.
Investment
Info:
Initial Investment:
~40,000,000 JPY
Contract Period:
5 Years
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